Entrepreneur’s Journal: Fundamental business lessons from McDonald’s Ray Kroc
Sunday, October 18th, 2009Filed under: Competitive strategy , McDonald’s (MCD) , Entrepreneurs , Small business Ray Kroc did not start McDonald’s (NYSE: MCD ). But he was the one that had the vision and energy to turn it into a global powerhouse. Back in 1977, Kroc wrote a book about his story, called Grinding It Out: The Making of McDonald’s .

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Entrepreneur’s Journal: Fundamental business lessons from McDonald’s Ray Kroc







